What Makes Diet-to-Go Different
Social media services include strategy development, community building, community management, campaigns and promotions and social media advertising. Carrie Mcllveen, carriem metia. Romeo Maione, rmaione launchfire. HMT has a unique understanding of the path to purchase and made important strides for clients in , like reversing a downward sales trend at more than stores through a partnership between Johnsonville Sausage and Ritz Crackers. HZDG has also started brands from scratch, when the strategy called for it, including Canopy, a fresh new line of hotels for Hilton; 30 hotels are currently in development.
How Diet-to-Go Works
The new offices, designed as an open concept office space, is an addition to a historical building in the downtown area. To help another local institution, Bader Rutter recently loaned several of their writers to the Pfister Hotel for the tenth year of the Pfister Narrator program, where guests share the stories behind their hotel stays. David Quigley, dquigley bader-rutter.
The time frame was tight—four months—and the goal was to drive purchase frequency, customer retention and brand engagement. An impressive 20 percent of year-one enrollment in the first month and rewards redeemed exceeded six-month redemption goals. For Stanley Steemer, customer data was integrated into an SAS environment and spending behavior was analyzed to produce insights.
The corporate and franchise email and direct mail programs cleaned up driving a percent lift in response rates and a 23 percent lift in online bookings. Evan Magliocca, emagiocca baesman. One case in point: This year brought former Nickelodeon exec Alyssa Jones into the fold to head up production, and Ariele Pratt, who led the Samsung Studio pop-up store, who joins as a producer.
Unlimited paid time off for all full-time employees keeps the entire team happy and productive. Roger Malinowski, bizdev becore. Bringing a new drug or medical product to market? This agency should be on your short list. With an impressive portfolio of long-time life sciences clients, a new Med Tech division dedicated to helping clients commercialize new drugs and therapies, and a Safe Chain Solutions arm that offers full-service, supply chain management for medical supplies—these guys have you covered.
Core offerings include strategy, design, production and implementation of marketing and branding. Won 14 new clients this year and boosted its Pfizer portfolio from three brands to 10—a 27 percent increase across the book of business.
Has added 18 new employees in the past 18 months, opened Agency LRB, a sister agency designed to manage competing accounts smart, right? Melissa Johnston, mjohnston benchworks. We love how they amplify events. A FOX Sports promo skyrocketed from a Los Angeles barbershop to millions across the globe via digital and social content. Mike Boykin, mike bespokesportsmarketing.
This global engagement agency is based in Minneapolis and has 25 offices across the globe, including Australia, China, the U. Event services—for clients in over countries speaking more than 20 languages—include creative and event production, meetings and event management, travel incentives and rewards and experiential marketing.
American Honda Motor Co. Paid and influencer media offering continues to bulk up with addition of AI-driven media buying and other brand intelligence products for clients. More than 15 years after being founded in Silicon Valley, Blitz stands atop the industry with a simple mantra: And being a favorite brand is more valuable than being a famous one.
Nicole Peterson, npeterson ampagency. Why that total focus on creating social campaigns targeting Millennials? When Smashburger needed to revamp its social media strategy and content in order to reach and engage the Millennial audience, Blue Bear used a SinCitySurvivalTips Instagram and Twitter activation that moved the branded needle—and sales. The agency says it is focused on offering stellar creative based on data—not feelings.
Beauty experts, demos and workshops helped drive strong interest. Employees get paid days off to work at soup kitchens, organize charitable runs and other community services.
Acquired by Advantage in and a new VP Social is expanding experiential social capabilities. Dave Chatoff, dchatoff brandconnections. Expanded capabilities this year include augmented and virtual reality, meeting planning and logistics. Broadstreet is the winner of six Stevie and three Marcom awards in The agency also envisioned a mixed-reality demo for Konica Minolta that brought a new printer to life at Graph Expo, creating a memorable engagement for attendees.
The response was so positive that the activation immediately went on a nationwide tour to engage customers around the country. Claudia Tressler, ctressler broadstreet. Founded in , Bulldog was the first agency to partner with Eloqua.
Client success planning, program design, content, digital media and martech are among the services offered by this Austin shop, which focuses exclusively on enterprise B2B. A Human Finance Campaign created for TD Ameritrade Institutional contributed to an 11 percent increase in inquiries from financial advisors.
Golden Mic, a lip sync battle organized by Bulldog, brings the Austin agency community together for friendly competition. Todd Speicher, tspeicher bulldogsolutions. Founded in with just one client that is still a client! The Denver, CO, shop specializes in creating personas to give insight into what really motivates target audiences.
SambaSafety took advantage of this to get a better view of nine different types of possible decision makers. A tailored LinkedIn campaign based on the personas surpassed the lead goal by 87 percent and gave the Samba sales team a better foundation to connect with prospects. Melissa Humbert, melissah burnsmarketing. Business Online recently added account marketing capabilities and offers clients a technology enabled marketing services platform called DataWeld.
Insights are shared through the Tableau Dashboard. The positioning is bold: We are the partner for companies looking to go on the digital adventures that others have said are impossible. Developed online videos to engage consumers for Lipton tea. Its connection with parent Epsilon, a data-driven marketing company, provides access to one of the largest, most accurate customer databases to help develop rich, fact-based insights that fuel its campaign work. For client Firestone Building Products, the team helped create a completely new commercial building category, called building performance solutions, with a new digital presence that set the brand apart in a competitive space.
Doug Davila, ddavila cbdmarketing. Other notable skills include branding, digital and interactive content, strategy and brand communications. Sam Ratcliffe, sam checklandkindleysides. To say this thing shook up the industry—in a good way—is an understatement. The shop has two specialized teams—one that develops products, and one that markets them—unified under one roof.
And it was Code and Theory that helped Maybelline launch a new YouTube series, and Hearst design and install a street-level HearstLive interactive environment. The new Standard Hotel app that is more about booking an experience than a room? Yup… Code and Theory. Meal solutions and recipe ideas were cooked up to drive usage. Emails, website features and end-cap displays in all stores drove offer redemption four times greater than expected.
Expanded creative packaging design and shipper design capabilities. Gary Friedlander, gfriedlander collaborativemktg. The Factory Mark Gallery opened at the offices last year, to feature work created both by community artists and in-house creatives.
Headcount grew by 19 percent in the past year as new team members were hired to support growth, and for the fourth time, the agency earned a spot on the Inc. CommCreative worked with Bose Automotive to pump up the volume online to reach both auto manufacturers and car enthusiasts, with a distinctive new homepage and microsites focusing on different product lines.
Ashley DePaolo, ashley commcreative. A nimble agency that boasts killer clients and brand activation work. Influencers helped execute the programs in more than 70 markets globally. Also helped The Art of Shaving drive awareness with a tie-in to Kinsman: Expectations were quickly exceeded requiring stock reorders within the first month.
Employees this year got lost in a corn maze and celebrated 16 years in the biz. John Kocis, jkocis conceptone. Louis, MO-based agency helped Southwest Airlines execute six events in six cities in 17 days, driving engagement and messaging to more than 15, team members at live events and nearly watch parties in the U. Two new leadership workshops debuted for clients: Peter Cartier, peterc cpgagency. Art directors run portfolio review nights to connect with college students and recent grads.
Cramer also hosts a podcast series for experiential marketers. Content, customization and transactional experiences collide at the venerable, evergreen company that is beloved by so many brands across the industry. With a whopping people working in 11 offices, CM we like those initials, by the way keeps the momentum going with new talent, new wins and no limits.
The Nissan Diehard Fan campaign let consumers put digital game faces on across screens and platforms. A new shoppable site for Sunglass Hut was designed as a premium ecommerce shopping destination. And for adidas, Critical Mass built a whole new generation of personalization products—miadidas and miteam.
Selected by Walmart as one of only five companies permitted to execute merchandising activity on behalf of suppliers in nearly 5, U. Walmart stores, Crossmark is a key player in the CPG world. Innovation and bold ideas are still at the heart of it all. This independent agency broke all previous billing records last year, no small feat for a year-old veteran of the industry.
Core offerings include experiential strategy and activation, in-house staffing and event technology. The expansive talent pool includes technologists, merchandisers, logistics experts and designers, and the addition this year of year industry veteran Eric Douglas, who joined as director of new business.
Recently activated across San Jose for Lufthansa Airlines to introduce its new direct service to Frankfurt through an inventive mix of VR, touch screens, gamification and surprise and delight experiences that led to a cool 60 percent participation rate. This shop operates entirely in the cloud, which means employees have access to anything, anywhere, any time.
Has also started offering a new photo marketing app that plugs and plays into activations easily and affordably. Last year, DZ sent all full-time staffers and their spouses to a five-star resort in the Dominican Republic for a paid vacation.
Kansas City here we come. Several new high-profile clients came on board in , including: Kansas City law firm Lathrop Gage turned to the agency to create a brand identity that could grow beyond the Midwest, resulting in several new client wins. Sanjay Doshi, doshi desantisbreindel. Say hi to a percent b-to-b social media agency.
Directive knows that a b-to-b campaign needs to be, well, all business—so its slices and dices custom audiences and detailed segmentation by identifying the optimal channel, frequency, post time and content medium. First comes the research, then the database build, then the retargeting, the optimization and then reporting.
The shop is earning quite the reputation for killer b-to-b Facebook, LinkedIn and Twitter advertising. Garrett Mehrguth, sales directiveconsulting. Recently certified by New York State as a women-owned business. Scheduled yoga classes are available for employees. Bruce Hollander, bhollander dja. Are you one of those clients that looks for the agency that knows video, or can speak Snapchat or can unite Instagrammers?
Are you one of the brand ninjas out there that wants an agency that thinks of social media less for reach and amplification and more as a legitimate competitive asset? The result was the implementation of new segmentation, email cadence, personalization, creative utilizing responsive design and marketing automation. Conversions increased by 30 percent in the first year and have since risen by percent. To help March of Dimes recruit new walkers for its March of Babies event, Drum Agency used first-party and third-party enhanced data across various display partners and Facebook to target lookalikes of walkers that had raised funds for MOD in years past.
The efforts drove an percent increase in new walkers over the previous year and in the process added new names to the MOD CRM database. Alicia Wiedemann, awiedemann drumagency. Elicit has been a business partner of Southwest Airlines for five years on marketing mix optimization and segmentation.
How do you make a legacy brand like Mercedes-Benz relevant to Millennials? AOR Engine Shop answered the call with a city music tour and two-year activation platform that ultimately delivered increased brand perception and purchase intent among an audience that typically prefers experiences over things.
Patti Blythe, patti engineshopgagency. The influencer marketing master designs programs for social video platforms including YouTube, Snapchat and Instagram. With more than 10 million influencers publishing video content to social video platforms every month—and with adults and Millennials now considering YouTube influencers to be more influential and believable than traditional celebrities—there is no better time to sink your teeth deeper into this video content influencer apple than now.
An assessment of the three pillars of friendship—affection, relevance and trust—and how they relate to a brand is one of the services offered by this Syracuse, NY-based shop. Christian Gaddis, cgaddis mower. From its sunny offices in Fort Lauderdale, EventNetUSA churns out a mind-boggling schedule of mobile tours, pop-up stores, grand openings and events for a wide variety of clients ranging from healthcare giants like Humana, Aetna and Blue Cross Blue Shield to beauty leaders including Revlon, Maybelline, Garnier Fructis and Essie.
A fleet of in-house mobile marketing vehicles means shorter lead times and lower costs for clients. Megan Hanson, mhanson fameretail. What does that mean? These guys make it look like it is. A powerhouse retail and shopper-marketing agency that evolves with the times as evidenced by its acquisition of leading environmental design firm Chute Gerdeman.
More than events were produced in the past year by First, which has offices in Asia, Europe and the U. The newly-renovated New York office includes cutting edge tech and… a taxi cab café stop by and check it out. This year-old, New York City-based agency which just struck a partnership deal with sister agency Isobar believes that digital is more than just a marketing channel.
Clients like their approach so much Firstborn has a percent rate of return business. To keep its tech chops sharp, the agency is prototyping voice-first technology and new VR- and AR-based experiences. An annual pop-up art show at the ONE Club featuring employee work keeps the creative juices flowing, too.
This year, rolled out five new virtual reality services to meet the needs of a hungry industry: The largest ever brand experience for BMW Asia was implemented for the 5 Series launch, with over 3, guests in four days and more than 28, Facebook engagements to date.
Disney alum Peter McGrath joined the agency as creative leader. San Francisco officemates regularly volunteer at a local food bank. Melinda Lindland, freemanxp freemanxp. Online reputation matters more than you think. Now more than ever, your potential customers are turning to the Internet for answers to all of their buying questions. Friendemic provides social media and online reputation engagement services and software solutions to hundreds of clients across the globe.
These peeps are fluent in hashtags, put the contagious in viral and are trying to set a new standard for social ROI. Brent Albrecht, brent friendemic.
Talk about scoring digital points early: Volunteering is encouraged; the agency supports several nonprofits with pro bono design and p. For its much-publicized Audible campaign, ComicCon attendees were invited to play an audio listening game that tested their sci-fi and fantasy audiobook knowledge in a timed contest pitting seven opponents against each other in a multiple choice gamification format.
In order to win, they needed to guess the most correct answers in the least amount of time. The faster and more accurate the guess, the higher the score. To encourage trial, each player received an Audible card for a free download, and top scorers were awarded larger prizes and entered into the daily leaderboard for a chance to win the daily grand prize.
Few, if any, agencies have the global footprint that Geometry has. With teams in 56 markets and the backing of parent WPP, its clients enjoy unparalleled reach to the changing international marketplace—a key asset for this brand activation and shopper agency.
Our editors enjoyed a recent American Airlines pop-up activation that was so beautifully retrofit in a matter of weeks, no less tourists wandered in to buy coffee and plane tickets. Increasingly, the shop is focusing on data and analytics to increase engagement and conversion.
Murals, turntables and beer taps keep office morale levels up and stress levels down. Clients that come to this veteran experiential agency tend to stick around. A new, and growing, VR offering helped earn the agency and client Humana an Ex Award, and is setting the pace for how to use the technology in the healthcare industry. We hear the new global HQ in Milwaukee pretty sweet, too.
Becky Petska, inquiries gmrmarketing. A founding member of the Worldwide Partners B2B agency network, Godfrey has been in business since and percent B2B focused since The agency works in a number of industrial verticals, including automation and control, construction machinery, chemicals and materials handling.
A new social approach the Lancaster, PA, shop created for Nora Systems generated a 40 percent traffic increase in the first month. Josh Albert, jalbert godfrey. Larissa Marquez, larissa gretelny. One recent standout program: The campaign generated a 58 percent increase in purchase intent for Google Home, and 26 percent boost in purchase intent for Google Music.
Tami Anderson, tami grow-marketing. Over creatives spin ideas in 16 offices for gyro, which is on a mission to create B2B ideas that are human and relevant.
Medidata turned to Gyro for help creating an emotional connection with data managers, scientists and physicians. Its work for Saputo is a perfect example of the smart promos this agency unleashes into the marketplace. A back-to-school Frigo Cheese Heads program supported K-8 projects with cash awards.
FSIs, shelf takers, banner and social ads, as well as SchoolFamily Media helped deliver more than 3, essays, along with , Cheese Heads samples. Marching to the drumbeat of a can-do attitude and contagious positivity this powerhouse team drives killer experiences like the 83 evening celebrations for Coca-Cola tied to the city-to-city rolling street party that was the Olympic Torch Relay in Rio.
Captured a Gold Ex Award for that work, among many others. HSE is the result, this year, of merging experiential marketing agency ignition and content group Cake. With niche specialties in promotion and loyalty solutions, this high-energy team drives programs that motivate consumers and deliver striking results. Created a new tool this year called Amplified Sweepstakes, an innovation in which brands can include a chance to win within a news feed on Facebook and Instagram.
This shopper marketing agency offers expertise in promotion marketing and brand activation with a specialty in creative CPG executions. HMT has a unique understanding of the path to purchase and made important strides for clients in , like reversing a downward sales trend at more than stores through a partnership between Johnsonville Sausage and Ritz Crackers. The agency increased staff by 27 percent to handle both organic growth from Mondeléz International and Oreo, as well as new clients such as Coca-Cola, Stonyfield and Skyfall Vineyard Wines.
This female-owned agency plays to win. Patti Conti, patticonti hmtassociates. Clients are invited to join their own tiny teams as an active team member interesting format , and design and prototyping always starts on day one. Key capabilities include branding, marketing strategy, content marketing and strategy, digital design, development and social amplification. A digital facelift for Organic Valley offered a nice percent boost in newsletter sign-ups.
We also love the unexpected yet totally brilliant branding solution for King Arthur Flour—a beautifully designed culinary publication called Sift. Anyone else craving cake? HZDG has also started brands from scratch, when the strategy called for it, including Canopy, a fresh new line of hotels for Hilton; 30 hotels are currently in development. When UGG was looking to dominate Black Friday, iCrossing showed off its true roots when it blended paid search, countdown ads and personalized targeting into an online campaign that pushed sales up 77 percent.
Social media success comes to brands that have something to say, and know how to say it best. Was one of the first agencies to unveil focused social strategy development—a well-defined, market-tested process for working with clients on social strategies, be it across the entire social media mix or small-scale plans for product launches.
Lisa Braziel, lisa ignitesocialmedia. Only with great content can great brands make great connections even greater online.
The ultimate reason this team gets up each morning? To turn brands into publishing and content platforms. The entire ImagiBrand team has a diverse background in storytelling, image management and social media marketing. With the growth of successful social media engagement programs comes an evolution of what brands like yours are buying from social agencies.
Which is why ImagiBrand offers the now-default two-channel suite of agency services—social media, and social media management.
A long-time partner of Ford and Jaguar Land Rover, Imagination is well-known in the auto show circuit as a master of compelling, high-tech product launch experiences.
From Qatar to Detroit, no design agency on this list can boast the global reach. Truly a one-stop-shop for brands that need to execute on a worldwide scale, all backed by skilled international teams of creatives, technologists, strategists and designers.
We believe they can prove it. This worldwide agency, acquired and back by talent powerhouse WME, has direct access to a worldwide pipeline of celebrities and influencers, plus long-standing relationships with more than college and pro sports teams. Activated nine clients at Super Bowl LI last year, and racked up more than 9, event days in An internal awards program boosts morale and gives staffers a way to honor colleagues who have gone the extra mile.
The XM staff speaks over 15 languages. The Aflac duck himself was totally impressed: For Nestlé, Index developed an R2D2 product that converts to a cereal bowl—complete with a spoon—for several of its cereal brands.
Expanded into the sports and theme park industries and opened an office in Shanghai. Charlie Gaffney, cgaffney indexpromotions. Its HP-Intel activation at Panorama and Coachella pushed every technology boundary to create a festival experience that could impress even the surliest squad of seen-it-all millennials.
It impressed HP, too, with a 6. Kick started a sustainability division this year and launched new client programs in Germany, London and China.
Chad Tons, chad infinitymarketing. Inspira will celebrate its 10th year in business next year, an occasion it celebrated earlier this year with a move into some sweet new digs for its HQ-based team in Norwalk, CT. Some nice accolades this year: Jeremy Litchfield, jlitchfield inspiramarketing. The KUDOS initiative gives employees a way to send thanks and points to colleagues—earn enough points and you can redeem them for gift cards. The teambuilding then translates to clients: Scott Kerr, skerr invnt.
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